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Authenticity: What Consumers Really Want by James H. Gilmore, Joseph B. Pine

Authenticity: What Consumers Really Want James H. Gilmore, Joseph B. Pine ebook
Page: 299
ISBN: 9781591391456
Publisher: Harvard Business Review Press
Format: pdf

Authenticity: What Consumers Really Want by James H. Human beings have always been obsessed with the real and abjured the fake, the phony and the contrived. As he puts it, it's all about authenticity. Feb 19, 2008 - The following is an excerpt from the book Authenticity: What Consumers Really Want. Jun 21, 2013 - This begs the question – do consumers REALLY want McDonald's to become a perfect honeycomb of nutrition? What is good about this campaign is that it is intention-rich and presumption-poor. Sep 13, 2011 - Recently I watched a speech by Joe Pine, co-author of Authenticity: What Consumers Really Want. Oct 14, 2009 - Excerpted from HBSP : Authenticity – What Consumers Really Want by James H. Sep 6, 2013 - In the past you might have dismissed social media as a fad or decided that your customers or users don't like doing things online. Will you and your company take the risk? Aug 24, 2009 - From a review of a popular marketing book entitled Authenticity: What Consumers Really Want, we learn that… “Goods and services are no longer enough,” the authors state in the introduction. Mar 24, 2014 - Consumers today dictate what they watch, when they watch it, and on which device they watch it. Jun 15, 2013 - Now there is finally a way to discover what customers want, and a way to connect with them authentically. May 27, 2013 - How authentic is the experience? You see it, feel it, all around you. But there are risks involved in being honest and transparent. Nov 26, 2010 - In this short lecture Joseph Pine explores this concept, bringing home clearly and precicely how he sees the future expectations of consumers in modern day society. And in 2013, it became more apparent than ever that all consumers really want is a compelling and authentic story. Feb 4, 2009 - don't say you are authentic unless you really are authentic; it's easier to be authentic if you don't say you are authentic; if you say you are authentic you better be authentic.